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Grexpro Admin 27th June 2023

It is challenging for supply chains to sustain the changing landscape in the competitive business world due to the increasing complexity in each phase of the supply chain operations. Many fashion brands face financial difficulties, while some may have to shut their industry down due to poor supply chain management practices.

Companies have become smarter to realize the significance of necessary technologies to be more competitive and sustain the global supply chain. These solutions help in better managing and automating processes wherever and whenever necessary. In many cases, the leading companies fail to adhere to these processes because of poor integration of technology in their supply chain. It is crucial for companies to be smarter to strive harder to reduce cost, improve customer service, and increase return on investments across the supply chain. A few industries have taken a major leap in incorporating; however, it is crucial for the fashion and footwear companies to adapt to the changing nature of the digital supply chain and embrace industry 4.0. Thus, leveraging the Internet of Things (IoT).

IoT has not been widely adopted in the apparel industry. However, it is anticipated that as we advance our technologies and the need for constant monitoring of products increases to improve the production efficiency, there will be rising demand for using connected smart clothing and other fashionable IoT devices.

Let us now explore the role of IoT embedded with the best online ERP software can transform the fashion industry:

Offers Health Benefits 

Ever since the pandemic outbroke, people across the globe have become health and fitness conscious. This is one of the first and crucial elements that IoT brings to the table. Smart clothing offers massive scope for assessing and measuring a person’s health while wearing any fashion product. For instance, smartwatches’ technology that calculates heartbeats, senses a seizure, and assists with posture can be used in smart clothes, including ECG and heart rate detection rates. These scanners will then send information and data to smartphones by deploying an app that helps the user analyze health and seek medical advice. Another example of using IoT in fashion products is well explored byTommy Hilfiger, a leading name in the fashion industry. The brand realized a collection of smart clothes under “Tommy Jeans Xplore” featuring hoodies, sweatshirts, jackets, jeans, caps, and bags. The products are placed with a special chip to measure how often also where the product is worn.

Revolutionizes Retail Outlet 

Many experts have not explored the full potential of using IoT in the retail sector, but it certainly holds a promising outlook. As more smart clothes emerge as the norm, the core fashion is becoming more customized, especially in the retail sector. It made it possible to bring down the brick-and-mortar store walls, enabling them to showcase the latest patterns and styles specially customized for buyers. The technology intends to progress to a point where the shopper is able to change minute aspects of apparel or footwear they are wearing in real-time. Fashion brands can install the made-to-measure solutions by using mirrors to allow customers to try out varied pieces of clothing and make virtual changes if something goes wrong. The technology allows customers to alter the size, design, pattern, color, and many more before placing their final order. The technology also assists the customers in developing tailor-made pieces that are one of a kind and which stand out.

For instance, the new H&M rental services are described as the first blockchain-based IoT rental services based on lablaco’s circular fashion platform, Spin. The collaboration between H&M and lablaco aims to explore more potential rental services and how digitized solutions can help connect sustainability with the circular fashion industry. The brands aim to let their buyers book clothes and make payments with one click. After the customer has worn the garment, they can return it to the store and get it checked, cleaned, and prepared for the next customer to rent.

Besides, IoT in the fashion industry empowers fashion and footwear brands to design and manufacture clothes faster. The duration of trying new clothes, personalizing them, tailoring them, and transferring them to the customer is cut down to lesser hours.

Provides Convenience 

Understandably, it is tough for customers to select the right clothes, especially when they have to consider multiple aspects related to shopping, such as size or material. Smart shopping through IoT makes the shopping process more interesting, transparent, and convenient. Fashion outlets can revolutionize their customer’s shopping experience by providing them access to data regarding their clothing like never before. Additionally, IoT-powered packaging is emerging as the rage, with this package informing the customer about the details of the product.

Closing comments- 

Indeed, the possibilities are endless as IoT is increasingly implemented in our daily lives. It benefits fashion houses to scale up their businesses by using advanced technologies quickly. Similarly, IoT coupled with the best cloud ERP by CloudClero can help businesses promote product innovations from the earliest stages of production and create a marvellous customer experience.

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